Marketing Manager, Masters Programmes (at the rank of Executive Officer) in the Faculty of Business and Economics (Ref: 537686) (to commence as soon as possible on a two-year fixed-term basis with contract-end gratuity and University contribution to a retirement benefits scheme, totaling up to 10% of basic salary, with the possibility of renewal subject to funding availability and satisfactory performance)
HKU Business School Masters Programmes is seeking a high-calibre individual to join the team as Marketing Manager. The appointee will play a versatile role in planning, implementing, and executing marketing strategies for our specialised Master's Programmes including Accounting, Accounting Analytics, Artificial Intelligence in Business, Business Analytics, Economics, Family Wealth Management, Finance, Fintech, Global Management, Marketing, Sustainable Accounting and Finance, and Wealth Management.
The ideal candidate holds a bachelor’s degree, preferably in Marketing, Communications, Journalism, or a related field, and possesses over five years of proven experience in brand building, marketing campaign management, digital marketing, content marketing, or external communications. They should have strong proficiency in both spoken and written English and Chinese, including Putonghua and Cantonese, and demonstrate a successful track record in managing social media channels. Hands-on experience with various digital marketing tools and platforms is essential. The candidate must be able to work independently as well as collaboratively in a fast-paced environment, effectively handling multiple tasks and prioritizing ad hoc requests. Excellent communication and interpersonal skills are required for working with cross-functional teams. Experience in a digital marketing agency is preferred, and familiarity with international tertiary education would be an advantage.
The role involves leading the content planning and development process across multiple platforms, including but not limited to Facebook, Instagram, WeChat and Rednote, to ensure high-quality output and consistent brand messaging. The incumbent will manage website and brochure content to keep all materials up to date, while staying informed about the latest digital marketing trends, technologies, and best practices across relevant markets. This position requires close coordination with internal teams, external vendors, and partners to ensure timely and effective campaign launches. The candidate will also be responsible for managing digital marketing budgets and allocating resources across various campaigns and channels. In addition, they will take part in ad-hoc projects and other duties assigned by the Director.
The appointee will work at the Faculty’s Cyberport campus, and may occasionally require working outside normal office hours, including weekends, and traveling outside Hong Kong when necessary.
A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits.
The University only accepts online application for the above post. Applicants should apply online and upload an up-to-date C.V. Review of applications will commence as soon as possible and continue until November 12, 2026, or until the post is filled, whichever is earlier.
